This year, SodaStream unveiled its first global brand ambassador, the actress Scarlett Johnansson, in Gramercy Park Hotel, NYC.
Sodastream wins "Balls of Steel" award
Sodastream won the first ever "Balls of Steel" award, a prize given by the German company TrueFruits to especially courageous companies or individuals.
Sodastream received the award for its fight against the plastic bottles lobby, as part of the "Shame or Glory" campaign - which we have created and produced.
"Sodastream brought the entire plastic lobby against it with its anti-plastic campaign 'Shame or Glory' in 2016 and upset major international corporations. Sodastream stood alone against the plastic lobby. This attitude deserves our high esteem, which we honor by awarding our 'Balls of Steel' award."