״Two Cities One Break״ campaign, that we’d created for the Israeli ministry of Tourism and LAPAM, continues to make waves.
Shame at the top of Globes' November's most talked-about campaigns
Glory! Sodastream's Shame or Glory campaign stars at the top of November's most talked-about Israeli campaigns.
From the article on Globes:
"In Israel alone, the campaign received more than one million views, segments from the video were featured in most editorial media, and it is gaining exposure in the international sphere.
The campaign is favored by 95% of its consumers in Israel and the world. The significant factor is that together with the sympathy the campaign had picked up, the audience responds to its message to stop using polluting plastic bottles".