This year, SodaStream unveiled its first global brand ambassador, the actress Scarlett Johnansson, in Gramercy Park Hotel, NYC.
Record breaking number of tourists visiting Israel
We were delighted to learn about a 38% rise in number of tourists visiting Israel this November, compared to last year's.
We contributed to this growth with the international campaign "One Break Two Cities", which encouraged European tourists to go on an urban vacation in Jerusalem and Tel Aviv.
The campaign consisted of wide TV and digital presence across Europe promoting a video starring Shir Elmaliach, and a collaboration with famous influencers, including Ronaldinio.