Number of young tourists climb, following “Two Cities One Break” campaign

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״Two Cities One Break״ campaign, that we’d created for the Israeli ministry of Tourism and LAPAM, continues to make waves.

The campaign, starring model Shir Elmaliach, invites young Europeans to enjoy an urban vacation in Tel Aviv and Jerusalem.

Since the campaign’s launch, there has been a significant rise in the number of European tourists booking hostels in both cities: 91% rise in Tel Aviv and 49% rise in Jerusalem, compared with last year.

There has also been an impressive rise in the numbers of “European weekend” orders - lasting from Friday to Sunday.

Mako covers the success with more numbers and data (Hebrew) >

Watch the video starring Shir Elmaliach >