New digital campaign for Samsung, by Allenby Amsterdam

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Allenby Amsterdam unveils a new digital campaign for Samsung’s household devices, with the slogan "Welcome to the new home״.

At the heart of the campaign - six videos, featuring six everyday situations as they unfold with and without Samsung’s products.

The undeniable conclusion is that life is easier with Samsung.

The campaign runs on YouTube pre-rolls, as well as on Facebook and Instagram.