This year, SodaStream unveiled its first global brand ambassador, the actress Scarlett Johnansson, in Gramercy Park Hotel, NYC.
Edition Hotel private dinner during Salone del Mobile
Edition hotel private dinner during Salone del Mobile EHPC group, owned by Liran Wizman, and architect Pierro Lissoni are collaborating to create a new Edition hotel in the heart of Milan.
We took charge of executing a special soiree and dinner at an enchanting vacant building on Corso di Porta Romana, where the hotel will be built.
The event, intended to create buzz and excitement towards the upcoming hotel, was inspired by The Phantom of the Opera. It featured a 9 course dinner led by Mr Porter's chef Ori Geller, and a special opera performance.
The distinguished guests included the mayor of Milan, Luciano and Teresa Benetton, designer Tom Dixon, as well as other prominent faces from design, architecture, the press and hospitality.
The event was done in collaboration with Jacob Peres.