Adidas & Ajax Amsterdam Shirt Launch
Our Amsterdam office headed the launch campaign of Ajax Amsterdam's new uniforms.
Ajax is the most successful Dutch football team. To create buzz around the beloved team's new wardrobe, we partnered with several Amsterdam institutes and services, who gave their customers a series of challenges to prove their love for the team. Those who completed their missions successfully, won the new team's shirt.
A video summery of the activity was posted on the team's Facebook page, and gained almost 200,000 views.