MONUMENTAL SUCCESS FOR ALLENBY NY AND JACOB PERES OFFICE AT SALONE DEL MOBILE 2018

For the seventh consecutive year, we created and produced installations that have impacted trends and attracted international media and countless visitors during the most important week in the design world-Milan Design Week.

The Diner

To celebrate the 25th anniversary of leading American magazine,Surface,we proposed the concept of the Diner a contemporary take on the all-American iconic restaurant.Superstar architect,David Rockwell,envisioned the overall design and dcor.Strategic design agency,24, created the vibrant identity using inspiration from Hollywood culture.

The Diner was sold out in advance for lunch, dinner and late-night cocktails with over 40,000 guests attending throughout the week. Surfaces overall web traffic increased dramatically during the week, and their email sign up and interaction on social channels soared.The pop-up restaurantreceived praise fromCNN,Dezeen,Architectural Digest,Elle Dcor,Designboom,Cool Huntingand many more.

The pinnacle of the week was when The Dinerwon the official Milan Design Award forMost Engaging Installationout of more than 2,000 installations.

Altered States

The latest installation in our longstanding collaboration with global surface manufacturer, Caesarstone. We devised, built and executed anethereal art installationdesigned by New York-based collaborative design practice,Snarkitecture,at a dilapidated palazzoin the center of Milan. Altered States reimagines the primal elements of ice, water and steam within a conceptual kitchen island.

The project was delivered start to finish by Jacob Peres Office and Allenby NY from conceptualization, management and implementation, tomedia tools and outreach.The installation was mentioned in all of Milans must-see lists includingWallpaper* magazine,Dezeen,Designboom,Vogue France,Design Milkand more.

 

This is our 7th year in a remarkable tradition of successful productionsin Milan, including the following:

Stone Age Folk CaesarstonesbyJaime Hayon(2017)

Re: Charge cafe by Humanscale(2017)

Edition Hotel private dinner (2017)

CaesarstonesThe RestaurantbyTom Dixon(2016)

CaesarstonesMovementsbyPhilippe Malouin(2015)

Sodastreams Alchemy Lounge byYves Behar(2015)

Caesarstones IslandsbyRaw Edges(2014)

Soda Bar @ Stefano Giovanonni (2013)

Soda Bar @ Bar Basso (2013)

Wallpaper Sodastream Lock in(2013)

Sodastreams Source Launchby Yves Behar (2012)

 

Please contact us for inquiries regarding Salone del Mobile 2019 if you wish to achieve success and stand out in Milans dense competitive visual environment.

 

About Us

The partnership of Allenby NY andJacob Peres Officeprovides clients with 360-degree service within the world of design, creative, strategy, production and marketing.

We bring with us our world-renowned communications and PR skills, a thorough understanding of the design world, as well as immaculate production and execution to create a unique voice and platform for our clients.

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